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There's a lot of this going around. Isn't there? It's a strange phenomenon, but an old one.
Some leaders like the attention they receive and if we're discerning enough we begin to realize that this is the content of their message: them! Nothing but them.
It's a whirlpool of narcissism. Once you stick even your toe into it, the deeper you get sucked into the adoration of their personalities and to the service of their egocentric agendas.
The answer is to not even go there because once you're in it takes a miracle to get out.